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Episodes
The promise: “We have developed a magical marketing solution for your business!” The reality: There is no such thing as a one-size-fits-all, foolproof marketing formula. With over 20 years of experience in the marketing industry, JP and Erica De Silva know better than anyone that the promises of many marketing agencies fall short. This husband and wife team decided to start a podcast aimed at debunking the “magical solution” theory and demystifying the subject of marketing for business owners. They will tell it like it is, no fluff added, so that you can understand the best marketing and advertising options for your business and WHY they will work for you. Any business owner should know enough about marketing to understand how it affects their business. On Marketing Myth Buster, we address the “you shoulds” in the marketing world and explore the “why” behind them.
Episodes
Wednesday Jun 08, 2022
Wednesday Jun 08, 2022
Have you heard strange things about marketing that just don’t add up? Are you unsure how to separate marketing facts from fiction?
Over the years, JP and Erica have heard many marketing misconceptions. A 3000-word count for content, seldomly posting, and worrying about unsubscribes are all related to common marketing myths. Today, our hosts debunk the lies that stop entrepreneurs from implementing an effective marketing strategy. As long as you’re doing everything possible to reach potential customers, you will get the results you want and elevate your business.
Tune into this week’s episode of Marketing Myth Buster for the top ten marketing myths. Learn more about the different factors that affect content numbers, why you should regularly be posting, and how to ensure that your goal matches your budget.
Quotes
• “You want to reach as many people as you can. The more times you go to reach people, the more people will respond.” [Erica] (4:28 - 4:34)
• “If you're trying to grow your business and make yourself known, you need to do as much as humanly possible.” [JP] (5:26 - 5:24)
• “The faster you can clean up your list, keep the people who want to hear from you daily or weekly, and get your message and do something with it, the better.” [JP] (7:08 - 7:21)
• “Long story short, marketing is not an immediate result.” [Erica] (14:42 - 14:46)
• “If you're going to do marketing, just commit to what you're going to do, do it right. If you're starting from scratch or tweaking whatever it is that you have to go on, just actually do the work into it, right. If you don't have the budget to pay for it, do it yourself, learn it, figure it out, do something that you can actually promote and make money on so then you can pay for like this actually takes work. This is not a walk in the park and it is easy if you know how to do it. But it takes time.” [JP] (18:37 - 19:10)
• “I always tell people that what we're doing for them is we're building them assets. We've built websites for people that have been able to sell for six figures. And we're building online assets that are adding value to their business.” [Erica] (22:48 - 23:03)
Links
info@webcontentdevelopment.com
https://calendly.com/jp-desilva
https://www.webcontentdevelopment.com/
https://www.marketingmythbuster.com/
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
Wednesday Jun 01, 2022
Wednesday Jun 01, 2022
Do you feel like you need to revamp your marketing strategy? Are you unsure of what has and hasn’t worked for you?
Often when entrepreneurs assume they need to revamp their marketing, they are looking at things from the wrong angle. JP and Erica assure their listeners that instead of trying random new campaigns, they should look at their analytics and see what worked in the past. By looking at your traffic and dissecting your spikes and drops, you will be able to “revamp” your marketing without wasting valuable time and resources.
Tune into this week’s episode of Marketing Myth Buster for a direct conversation on improving your marketing strategy. Learn more about the necessity of data collection, how to evaluate your efforts, and why you need to replicate your past successes.
Quotes
• “You sometimes are sitting on what worked the best in the past. And the best way for you to “revamp” your marketing is to look back and see when you had a spike in traffic.” (2:07 - 2:18 | JP)
• “The most effective way for you to revamp your marketing is to stop all the other random things you're doing and figure out, okay, how can I get these emails so badass that people cannot resist opening them.” (6:57 - 7:12 | JP)
• “If you are committed to making it work, creativity will come, and all you need to do is figure out what worked.” (9:08 - 9:15 | JP)
• “Look at your analytics. Look at your traffic. Look at your spikes and drops. Then look at what was being done. And that's how you revamp your marketing.” (10:55 - 11:04 | Erica)
• “This is your business, and you need to check its vitals and see where it is going and what's happening to give it the right vitamins.” (11:33 - 11:42 | JP)
Links
info@webcontentdevelopment.com
https://calendly.com/jp-desilva
https://www.webcontentdevelopment.com/
https://www.marketingmythbuster.com/
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
Wednesday May 25, 2022
Wednesday May 25, 2022
Do you want to market your brand but don’t know where to start? Are you unsure of what the best marketing strategy is for your business?
As you grow your company, it is perfectly fine to start small with a blog post a week or a weekly social media post as long as you’re consistent. Having realistic goals will help you understand your marketing needs and how to adapt as you expand. Whether you create a marketing plan or pay someone else to, just doing something is a great way to start thinking about how to brand your business.
Tune into this week’s episode of Marketing Myth Buster for a direct conversation on forming your best marketing practices. Learn more about the first steps to marketing, the benefit of trackable data, and how you need to stick to whatever strategy you choose.
Quotes
• “Do something. That means looking at your brand, what you're selling, and what you can do now to start promoting your product.” [Erica] (00:48 - 00:58)
• “You need to understand your goals and what it will take to accomplish those goals. And understand that consistency is going to be a very key element.” [JP] (6:03 - 6:19)
• “One thing that a business owner can do is have someone, or you, create a marketing strategy.” [Erica] (7:12 - 7:19)
• “Having a program and strategy with trackable data that you follow to set you up for different marketing tools will be essential to your growth.” [Erica] (7:36 - 7:47)
• "Listen to podcasts like this. A million things online can tell you how to do all this stuff. Start running your content. When you start growing your business and have less time to do this, you can start paying somebody to do it for you.” [JP] (8:40 - 8:58)
Links
info@webcontentdevelopment.com
https://calendly.com/jp-desilva
https://www.webcontentdevelopment.com/
https://www.marketingmythbuster.com/
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
Wednesday May 18, 2022
Wednesday May 18, 2022
Have you heard the term “SEO” but aren’t sure what it means? Are you unsure how to find the best keywords to represent your brand?
SEO is a technical process that allows search engines to help consumers to find an answer to their problems. As an entrepreneur, your goal is to make your business as searchable as possible, so you are the obvious choice for your key demographic. Today hosts JP and Erica give a run-down of navigating the SEO process to market your brand successfully. After all, if your website doesn’t stick out to the masses, you will not be able to move forward.
Tune into this week’s episode of Marketing Myth Buster for a demystifying conversation on SEO. Learn more about the definition of search engine optimization, what tactics work for JP and Erica, and how to find the keywords that set you apart from the competition.
Quotes
• “SEO is the technical process, where you basically indicate to the search engine what kind of information is on your website.” (1:49 - 2:04) [JP]
• “It’s really about setting up what you're going to put on your site as far as pages and support articles. And then each one of those pages should target specific keywords.” (6:37 - 6:48) [Erica]
• “A really fundamental part of SEO is just knowing how to use keywords and the right keywords on a page.” (9:22 - 9:30) [Erica]
• “If you want to make sure that you're always ahead, you need to constantly put content out. And the more the better.” (10:13 - 1021) [JP]
• “If you create really good content, other websites and other people will link to your content naturally. And that's what you should focus on.” (12:52 - 12:59) [Erica]
Links
info@webcontentdevelopment.com
https://calendly.com/jp-desilva
https://www.webcontentdevelopment.com/
https://www.marketingmythbuster.com/
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
Wednesday May 11, 2022
Wednesday May 11, 2022
Are you a business owner who is struggling to get leads? Are you unsure of where to start?
Hosts JP and Erica are here to guide you through the best ways to increase your leads. Most people do not care about who you are but what service you can do for them. Therefore, the most critical move is to evaluate your customer base and ensure you have an online presence. Once you open the doors of communication, be memorable, so they do not forget you are the answer to their problem.
Tune into this week’s episode of Marketing Myth Buster for a fruitful conversation on generating leads. Learn more about building your brand’s foundation, the necessity of finding your key demographic, and how to get into your client's shoes to understand their needs.
Quotes
• “The first step in getting leads is to do an analysis of your brand and your message and then look at the different places online where your potential customer will be, and set different things up online to be there for your customer to see.” [Erica] (1:29 - 1:47)
• “Getting leads is pretty simple when you understand the basics. You need to make yourself known and make sure that people know that you exist. And if you have a product that people need, be in front of the right people.” [JP] (2:19 - 2:35)
• “If you're trying to get more leads, you need to talk to people who need your service immediately.” [JP] (8:26 - 8:32)
• “Make sure you do something so your clients do not forget about who you are.” [JP] (10:06 - 10:10)
Links
info@webcontentdevelopment.com
https://calendly.com/jp-desilva
https://www.webcontentdevelopment.com/
https://www.marketingmythbuster.com/
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
Wednesday May 04, 2022
Wednesday May 04, 2022
Do you need to hire marketing services but are unsure how to go about it? Are you unaware of what to look for in a marketing agency?
If you need guidance, hosts JP and Erica are here to help. As marketing professionals, they are aware that communication is everything before hiring a service. By determining your goal, whether it’s increasing your following or customer base, you need to ensure that the company you’re hiring is prepared to deliver. Ultimately, there are many ways to market your business, but you need to find the right collaborators to get to the next level.
Tune into this week's episode of Marketing Myth Busters for an informative conversation on marketing services. Learn more about the three rules of picking a service, being clear with your wants, and the importance of being realistic with your budget and goals.
Quotes
• “One of the three rules we have is, can we do it? Whatever the person who's looking for whatever result they're looking for is, can we do it? Are we good at it? Meaning, can we get a result? And can they afford it? And if they can't afford it, can we get you a result with the budget that they have? Because I don't think a lot of business owners understand the process of buying marketing services or hiring a marketing agency. And they ended up complaining or being upset or being mad because they were sold the wrong thing, etc.” [JP] (1:07 - 1:55)
• “If you’re someone who needs marketing services, you need to look at your goal. Do I want five new customers? I want 100,000 people on my website every month? I want 10,000 people to buy my product? And when you're speaking to a marketing company, you need to be clear with that goal.” [Erica] (2:20 - 2:38)
• “The most important thing is, can you afford it long enough to get results?” [JP] (7:59 - 8:05)
• “When you work with a marketing agency, you're forming a team and a partnership. And it's a collaboration based on trust. And you want to be confident with the person that you're working with that they can guide you because they're there to help you and your business.” [Erica] (8:43 - 9:01)
Connect with Erica and JP:
info@webcontentdevelopment.com
https://calendly.com/jp-desilva
https://www.webcontentdevelopment.com/
https://www.marketingmythbuster.com/
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
Friday Dec 03, 2021
Friday Dec 03, 2021
Have you thought about using social media influencers to advertise your business? Are you unsure if influencer marketing is an effective tool or a waste of time?
If you’re wondering if influencer marketing is right for you, Erica and JP are here to help. In today’s episode, your hosts break down the science behind influencer marketing and what a social media influencer does. Although celebrities and people with large followings can get your product seen, nothing beats a referral from someone you already know and trust.
Tune into today’s episode of Marketing Myth Buster to learn more about the principles behind influencer marketing. As long as you find ways to get your product seen in an organic and relatable way, you will find the right audience for your business.
Quotes
• “What an influencer is, is somebody on social media who has a pretty good following, You could range from a couple 1000 to 200 million or more followers, and they are hired to advertise or promote your product on social media so that people go and they buy that product.” (01:00-01:19)
• “The one I'm going for is a person who has the ability to influence or deliver a message to certain people and may then change their mind or something based on that.” (05:14-05:28)
• “The basic premise of working with an influencer is finding people who have access to a lot of people who could potentially like your product.” (07:00-07:11)
• “I would be personally more influenced by somebody I knew than a celebrity, and I don't know if that's true for all people. But I know if my friend recommended it to me, there's a trust factor there rather than somebody who I know is just an influencer because they're making money by promoting that product.” (08:39-08:58)
Links
busted@marketingmythbuster.com
https://calendly.com/jp-desilva
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
Friday Nov 26, 2021
Friday Nov 26, 2021
Are you a local business owner who is struggling to determine how to stand out from the crowd? You may have heard of SEO or thought about social media marketing, but do you know the strategies you need to take to reach your target audience?
If you are asking yourself these questions, Erica and JP are here to help. In today’s episode, your hosts break down the best marketing practices for local and small businesses. You don’t need a big budget or SEO tricks to market your business. As long as you make your product visible to your community, you will significantly increase your chances of success.
Tune into today’s episode of Marketing Myth Buster to learn more about the ins and outs of local business marketing. By setting up a website with your business’ address, utilizing social media ads, or even setting up a postcard campaign, you can make your business easy to find for your customer base, thus boosting your chances of success!
Quotes
• “So, we did just really basic content creation of the pizza place on social media, and within two months, we had doubled the business.” (02:30-02:44)
• “It boils down to a very simple principle, which is getting in front of the people who could potentially want your products. That is literally all there is about it.” (03:10-03:24)
• “If 1000 years ago, you had a bunch of bread, or a bunch of milk, you had to bring it to the market so people could see it. So if you have a business, if you have a spa, if you have whatever, you need to have a website, so when people look for something, they can see what you have, and how much it costs and what it is and all that.” (10:48-11:10)
• “There are definitely ways to get in front of people in your local community by using these social media tools, including the ads, which are relatively inexpensive, if you're running them just locally.” (11:29-11:41)
Links
busted@marketingmythbuster.com
https://calendly.com/jp-desilva
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
Friday Nov 19, 2021
Friday Nov 19, 2021
When it comes to online marketing, a lot of business owners tend to overcomplicate things. While it doesn’t happen overnight, there isn’t a hidden secret to being #1 on Google. In today’s episode, hosts Erica and JP discuss the reality of SEO and how to establish a good relationship with Google.
According to JP, Google’s main function is answering people’s questions. So, in order for Google to recognize your business, it’s important that your website works properly and contains high-quality content and credible backlinks. If you can focus on those three areas, you will gradually move up in the rankings.
Tune into this week’s episode of Marketing Myth Buster to learn more about the three main components of SEO, how to properly implement backlinks, and how you can improve your online marketing to become the #1 thought leader in your industry.
Quotes
• “If you want to know if your website is performing well or not, go to Google PageSpeed Insights, put your website into there, and just run a little scan on it and you'll get a score which will tell you whether it's good or not.” (03:00-03:12)
• “An example of bad SEO would be if you throw 100 keywords into the footer of your homepage, or if you decide to buy 10,000 backlinks on sites that you don't even know what they are. Those are all our bad SEO practices and are things that will get you penalized in Google.” (05:58-06:19)
• “The premise of backlinks is that you have content on your website that is high-quality, abundant, valuable that when people are researching about the topic that you're talking about, they find you use you as a source or as a point of reference.” (06:52-07:17)
• “Google sees content as high quality when it has enough information, is long enough and it actually includes references.” (07:23-07:32)
• “SEO and content is a way of marketing and promotion. You're putting your product out there and you're letting people know about it, and the more you do it, the better it is.” (14:10-14:21)
Links
busted@marketingmythbuster.com
https://calendly.com/jp-desilva
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
Friday Nov 12, 2021
Friday Nov 12, 2021
If you’re a small business owner looking to market your business, it may be challenging to know how to do so effectively. You may not know what your options are or what marketing truly is and end up wasting valuable time and resources.
That’s why today, Erica and JP are breaking down the different marketing routes an entrepreneur can take. By asking yourself crucial questions, such as “What is the use of my product?” and “Who is my target customer?”, you can solidify your next steps to help your business grow. Although different strategies can prove effective, establishing a marketing plan that works for you is the most important thing.
Tune into today’s episode of Marketing Myth Buster to determine which marketing approach is best for you and your business. Learn the difference between competitor and budget marketing, where to draw your personal commitment lines, and what the definition of marketing truly is.
Quotes
• “Once you understand what marketing is, you need to determine what the best marketing is for you. You have two options. One, you can take the competitor route, or two, you can take the budget route.” (01:39-02:00)
• “The formula would be so that you don't waste time and that you don't waste money. You determine, what is your product? What is the use of your product? Who can use your product? Who is your customer? And where is your customer? And how do you get to your customer in the most economical way?” (03:04-03:24)
• “You have to be aware that you need to draw a line on where your commitment is, like, I'm going to be willing to spend this much, or this is what I think I can do.” (08:12-08:27)
• “The best marketing for you is going to be determined by if you want to compare yourself to a competitor, and you want to do better than them, and you're going to try to outsmart them or outspend them. Or you have a budget of X and you're going to go with that.” (09:15-09:35)
Links
busted@marketingmythbuster.com
https://calendly.com/jp-desilva
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/