329
Downloads
14
Episodes
The promise: “We have developed a magical marketing solution for your business!” The reality: There is no such thing as a one-size-fits-all, foolproof marketing formula. With over 20 years of experience in the marketing industry, JP and Erica De Silva know better than anyone that the promises of many marketing agencies fall short. This husband and wife team decided to start a podcast aimed at debunking the “magical solution” theory and demystifying the subject of marketing for business owners. They will tell it like it is, no fluff added, so that you can understand the best marketing and advertising options for your business and WHY they will work for you. Any business owner should know enough about marketing to understand how it affects their business. On Marketing Myth Buster, we address the “you shoulds” in the marketing world and explore the “why” behind them.
Episodes
Wednesday May 04, 2022
Wednesday May 04, 2022
Do you need to hire marketing services but are unsure how to go about it? Are you unaware of what to look for in a marketing agency?
If you need guidance, hosts JP and Erica are here to help. As marketing professionals, they are aware that communication is everything before hiring a service. By determining your goal, whether it’s increasing your following or customer base, you need to ensure that the company you’re hiring is prepared to deliver. Ultimately, there are many ways to market your business, but you need to find the right collaborators to get to the next level.
Tune into this week's episode of Marketing Myth Busters for an informative conversation on marketing services. Learn more about the three rules of picking a service, being clear with your wants, and the importance of being realistic with your budget and goals.
Quotes
• “One of the three rules we have is, can we do it? Whatever the person who's looking for whatever result they're looking for is, can we do it? Are we good at it? Meaning, can we get a result? And can they afford it? And if they can't afford it, can we get you a result with the budget that they have? Because I don't think a lot of business owners understand the process of buying marketing services or hiring a marketing agency. And they ended up complaining or being upset or being mad because they were sold the wrong thing, etc.” [JP] (1:07 - 1:55)
• “If you’re someone who needs marketing services, you need to look at your goal. Do I want five new customers? I want 100,000 people on my website every month? I want 10,000 people to buy my product? And when you're speaking to a marketing company, you need to be clear with that goal.” [Erica] (2:20 - 2:38)
• “The most important thing is, can you afford it long enough to get results?” [JP] (7:59 - 8:05)
• “When you work with a marketing agency, you're forming a team and a partnership. And it's a collaboration based on trust. And you want to be confident with the person that you're working with that they can guide you because they're there to help you and your business.” [Erica] (8:43 - 9:01)
Connect with Erica and JP:
info@webcontentdevelopment.com
https://calendly.com/jp-desilva
https://www.webcontentdevelopment.com/
https://www.marketingmythbuster.com/
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.