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The promise: “We have developed a magical marketing solution for your business!” The reality: There is no such thing as a one-size-fits-all, foolproof marketing formula. With over 20 years of experience in the marketing industry, JP and Erica De Silva know better than anyone that the promises of many marketing agencies fall short. This husband and wife team decided to start a podcast aimed at debunking the “magical solution” theory and demystifying the subject of marketing for business owners. They will tell it like it is, no fluff added, so that you can understand the best marketing and advertising options for your business and WHY they will work for you. Any business owner should know enough about marketing to understand how it affects their business. On Marketing Myth Buster, we address the “you shoulds” in the marketing world and explore the “why” behind them.
Episodes

Wednesday May 11, 2022
How to Get More Leads
Wednesday May 11, 2022
Wednesday May 11, 2022
Are you a business owner who is struggling to get leads? Are you unsure of where to start?
Hosts JP and Erica are here to guide you through the best ways to increase your leads. Most people do not care about who you are but what service you can do for them. Therefore, the most critical move is to evaluate your customer base and ensure you have an online presence. Once you open the doors of communication, be memorable, so they do not forget you are the answer to their problem.
Tune into this week’s episode of Marketing Myth Buster for a fruitful conversation on generating leads. Learn more about building your brand’s foundation, the necessity of finding your key demographic, and how to get into your client's shoes to understand their needs.
Quotes
• “The first step in getting leads is to do an analysis of your brand and your message and then look at the different places online where your potential customer will be, and set different things up online to be there for your customer to see.” [Erica] (1:29 - 1:47)
• “Getting leads is pretty simple when you understand the basics. You need to make yourself known and make sure that people know that you exist. And if you have a product that people need, be in front of the right people.” [JP] (2:19 - 2:35)
• “If you're trying to get more leads, you need to talk to people who need your service immediately.” [JP] (8:26 - 8:32)
• “Make sure you do something so your clients do not forget about who you are.” [JP] (10:06 - 10:10)
Links
info@webcontentdevelopment.com
https://calendly.com/jp-desilva
https://www.webcontentdevelopment.com/
https://www.marketingmythbuster.com/
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
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