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The promise: “We have developed a magical marketing solution for your business!” The reality: There is no such thing as a one-size-fits-all, foolproof marketing formula. With over 20 years of experience in the marketing industry, JP and Erica De Silva know better than anyone that the promises of many marketing agencies fall short. This husband and wife team decided to start a podcast aimed at debunking the “magical solution” theory and demystifying the subject of marketing for business owners. They will tell it like it is, no fluff added, so that you can understand the best marketing and advertising options for your business and WHY they will work for you. Any business owner should know enough about marketing to understand how it affects their business. On Marketing Myth Buster, we address the “you shoulds” in the marketing world and explore the “why” behind them.
Episodes
Friday Nov 05, 2021
Friday Nov 05, 2021
Choosing a marketing agency might seem easy enough, but in reality, it should be one of the most research-intensive decisions you make for your business. Co-hosts Erica and JP lay out everything from the basics to the intricacies of marketing agencies. They explain how doing your research and understanding the marketing agency of your choice is the key to successful marketing and saving your money.
Erica and JP share their tips and tricks on how to find the perfect marketing agency tailored specifically to your project and goals. JP dives into the importance of finding a well-versed, multi-service organization that understands your company’s overall message. Some agencies will seem like the right fit at face value, but when your company commits to researching agencies, the right fit will be obvious and save you time and money in the long run.
Tune into this week’s episode of Marketing Myth Buster for a conversation about how to choose the right marketing agency for you. Learn more about the importance of flexible marketing agencies, the influence of progress reports on your marketing agency decisions, and how to “know before you go.”
Quotes
• “You yourself should know, what is marketing? How does it work? What is the importance of it? And how does it relate to your business?” (01:55-02:10)
• “You need to know before you go. Don't drop your budget in one area until you're sure that that area can produce results for you.” (04:28-04:38)
• “Your marketing strategy can't be the same for more than three, six months.” (09:44-09:52)
• “Progress reports are important because you need to know what the person, or what the company is doing for you.” (10:50-10:56)
Links
busted@marketingmythbuster.com
https://calendly.com/jp-desilva
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
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