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The promise: “We have developed a magical marketing solution for your business!” The reality: There is no such thing as a one-size-fits-all, foolproof marketing formula. With over 20 years of experience in the marketing industry, JP and Erica De Silva know better than anyone that the promises of many marketing agencies fall short. This husband and wife team decided to start a podcast aimed at debunking the “magical solution” theory and demystifying the subject of marketing for business owners. They will tell it like it is, no fluff added, so that you can understand the best marketing and advertising options for your business and WHY they will work for you. Any business owner should know enough about marketing to understand how it affects their business. On Marketing Myth Buster, we address the “you shoulds” in the marketing world and explore the “why” behind them.
Episodes
Wednesday Jun 01, 2022
Wednesday Jun 01, 2022
Do you feel like you need to revamp your marketing strategy? Are you unsure of what has and hasn’t worked for you?
Often when entrepreneurs assume they need to revamp their marketing, they are looking at things from the wrong angle. JP and Erica assure their listeners that instead of trying random new campaigns, they should look at their analytics and see what worked in the past. By looking at your traffic and dissecting your spikes and drops, you will be able to “revamp” your marketing without wasting valuable time and resources.
Tune into this week’s episode of Marketing Myth Buster for a direct conversation on improving your marketing strategy. Learn more about the necessity of data collection, how to evaluate your efforts, and why you need to replicate your past successes.
Quotes
• “You sometimes are sitting on what worked the best in the past. And the best way for you to “revamp” your marketing is to look back and see when you had a spike in traffic.” (2:07 - 2:18 | JP)
• “The most effective way for you to revamp your marketing is to stop all the other random things you're doing and figure out, okay, how can I get these emails so badass that people cannot resist opening them.” (6:57 - 7:12 | JP)
• “If you are committed to making it work, creativity will come, and all you need to do is figure out what worked.” (9:08 - 9:15 | JP)
• “Look at your analytics. Look at your traffic. Look at your spikes and drops. Then look at what was being done. And that's how you revamp your marketing.” (10:55 - 11:04 | Erica)
• “This is your business, and you need to check its vitals and see where it is going and what's happening to give it the right vitamins.” (11:33 - 11:42 | JP)
Links
info@webcontentdevelopment.com
https://calendly.com/jp-desilva
https://www.webcontentdevelopment.com/
https://www.marketingmythbuster.com/
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
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