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The promise: “We have developed a magical marketing solution for your business!” The reality: There is no such thing as a one-size-fits-all, foolproof marketing formula. With over 20 years of experience in the marketing industry, JP and Erica De Silva know better than anyone that the promises of many marketing agencies fall short. This husband and wife team decided to start a podcast aimed at debunking the “magical solution” theory and demystifying the subject of marketing for business owners. They will tell it like it is, no fluff added, so that you can understand the best marketing and advertising options for your business and WHY they will work for you. Any business owner should know enough about marketing to understand how it affects their business. On Marketing Myth Buster, we address the “you shoulds” in the marketing world and explore the “why” behind them.
Episodes
Friday Nov 05, 2021
Friday Nov 05, 2021
If you’re an entrepreneur looking to get your business off the ground, raising brand awareness is crucial. Although this might seem obvious, it can be easy to get swayed into completing unnecessary steps and therefore wasting time, money and effort.
That’s why today, Erica and JP are breaking down what foundational marketing is and why it’s the first thing you need to do. In order to reach potential clients, you need to create a website and maintain a social media presence. Being in spaces where people can easily find you is critical, and using your brand to clarify your message helps explain the why behind your service or product.
Tune into today’s episode of Marketing Myth Buster for a conversation about foundational marketing. Learn more about the importance of creating a digital footprint, challenging what people tell you, and ensuring your brand is reachable to your target audience.
Quotes
• “You need to be aware of the estimation of effort and time energy that it is going to take for you to be able to get a result from the different things that you're doing.” (03:01-03:15)
• “When you are marketing, the stronger your foundational marketing is, the stronger your marketing, your advertising, and your promotion will be.” (05:07-05:15)
• “Part of doing marketing is getting people to know who you are and really looking at your story on why you're doing what you're doing and what you accomplish from it, and why you want to market that product or service in the first place.” (06:34-06:48)
• “You need to figure out what people want that you have and where those people are and be in front of them.” (09:36-09:46)
Links
busted@marketingmythbuster.com
https://calendly.com/jp-desilva
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
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