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The promise: “We have developed a magical marketing solution for your business!” The reality: There is no such thing as a one-size-fits-all, foolproof marketing formula. With over 20 years of experience in the marketing industry, JP and Erica De Silva know better than anyone that the promises of many marketing agencies fall short. This husband and wife team decided to start a podcast aimed at debunking the “magical solution” theory and demystifying the subject of marketing for business owners. They will tell it like it is, no fluff added, so that you can understand the best marketing and advertising options for your business and WHY they will work for you. Any business owner should know enough about marketing to understand how it affects their business. On Marketing Myth Buster, we address the “you shoulds” in the marketing world and explore the “why” behind them.
Episodes
Friday Oct 29, 2021
Friday Oct 29, 2021
Marketing (n.): The action or activity of bringing a product into the market. This is the definition of “marketing” that a quick Google search will provide….doesn’t it seem so simple? While its definition may seem straightforward, marketing usually grows much more complicated when it comes to bringing your own business and brand into the public eye.
Unfortunately, there is endless misinformation out there about marketing: what it is, what it is NOT, and how to best employ marketing tactics to boost your business. That’s why hosts Erica and JP started this podcast: to bust the many myths and misconceptions that business owners have about marketing. They tell it like it is, so that you can better understand the marketing options available to you and why they will work.
Tune into the premiere episode of Marketing Myth Buster for a conversation about the fundamentals of marketing. Learn about the distinctions between marketing, promotion and advertising and how they work in harmony to catalyze a business’s success.
Quotes
• “Marketing is defined as the action or activity of bringing a product into a market.” (02:27-02:33)
• “You have a business, you want people to know about you and your business, and marketing is the actions that you take to have people know about you and your business.” (03:18-03:28)
• “The difference between marketing and promotion is with marketing, you’re bringing something in front of an audience and with promotion, you’re trying to make that thing known.” (07:00-07:10)
• “The reason why this gets so confusing is because...there’s so many ways to market, promote and advertise your product, there’s so many social media mediums. There’s so many different places that you can go, and it’s [all about] determining what is the best fit for your product that you’re going to be able to reach the type of people who are actually going to be able to buy the product and become a customer for you.” (11:34-12:02)
Links
busted@marketingmythbuster.com
https://calendly.com/jp-desilva
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
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