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The promise: “We have developed a magical marketing solution for your business!” The reality: There is no such thing as a one-size-fits-all, foolproof marketing formula. With over 20 years of experience in the marketing industry, JP and Erica De Silva know better than anyone that the promises of many marketing agencies fall short. This husband and wife team decided to start a podcast aimed at debunking the “magical solution” theory and demystifying the subject of marketing for business owners. They will tell it like it is, no fluff added, so that you can understand the best marketing and advertising options for your business and WHY they will work for you. Any business owner should know enough about marketing to understand how it affects their business. On Marketing Myth Buster, we address the “you shoulds” in the marketing world and explore the “why” behind them.
Episodes
Friday Dec 03, 2021
Friday Dec 03, 2021
Have you thought about using social media influencers to advertise your business? Are you unsure if influencer marketing is an effective tool or a waste of time?
If you’re wondering if influencer marketing is right for you, Erica and JP are here to help. In today’s episode, your hosts break down the science behind influencer marketing and what a social media influencer does. Although celebrities and people with large followings can get your product seen, nothing beats a referral from someone you already know and trust.
Tune into today’s episode of Marketing Myth Buster to learn more about the principles behind influencer marketing. As long as you find ways to get your product seen in an organic and relatable way, you will find the right audience for your business.
Quotes
• “What an influencer is, is somebody on social media who has a pretty good following, You could range from a couple 1000 to 200 million or more followers, and they are hired to advertise or promote your product on social media so that people go and they buy that product.” (01:00-01:19)
• “The one I'm going for is a person who has the ability to influence or deliver a message to certain people and may then change their mind or something based on that.” (05:14-05:28)
• “The basic premise of working with an influencer is finding people who have access to a lot of people who could potentially like your product.” (07:00-07:11)
• “I would be personally more influenced by somebody I knew than a celebrity, and I don't know if that's true for all people. But I know if my friend recommended it to me, there's a trust factor there rather than somebody who I know is just an influencer because they're making money by promoting that product.” (08:39-08:58)
Links
busted@marketingmythbuster.com
https://calendly.com/jp-desilva
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
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