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The promise: “We have developed a magical marketing solution for your business!” The reality: There is no such thing as a one-size-fits-all, foolproof marketing formula. With over 20 years of experience in the marketing industry, JP and Erica De Silva know better than anyone that the promises of many marketing agencies fall short. This husband and wife team decided to start a podcast aimed at debunking the “magical solution” theory and demystifying the subject of marketing for business owners. They will tell it like it is, no fluff added, so that you can understand the best marketing and advertising options for your business and WHY they will work for you. Any business owner should know enough about marketing to understand how it affects their business. On Marketing Myth Buster, we address the “you shoulds” in the marketing world and explore the “why” behind them.
Episodes
Wednesday May 25, 2022
Wednesday May 25, 2022
Do you want to market your brand but don’t know where to start? Are you unsure of what the best marketing strategy is for your business?
As you grow your company, it is perfectly fine to start small with a blog post a week or a weekly social media post as long as you’re consistent. Having realistic goals will help you understand your marketing needs and how to adapt as you expand. Whether you create a marketing plan or pay someone else to, just doing something is a great way to start thinking about how to brand your business.
Tune into this week’s episode of Marketing Myth Buster for a direct conversation on forming your best marketing practices. Learn more about the first steps to marketing, the benefit of trackable data, and how you need to stick to whatever strategy you choose.
Quotes
• “Do something. That means looking at your brand, what you're selling, and what you can do now to start promoting your product.” [Erica] (00:48 - 00:58)
• “You need to understand your goals and what it will take to accomplish those goals. And understand that consistency is going to be a very key element.” [JP] (6:03 - 6:19)
• “One thing that a business owner can do is have someone, or you, create a marketing strategy.” [Erica] (7:12 - 7:19)
• “Having a program and strategy with trackable data that you follow to set you up for different marketing tools will be essential to your growth.” [Erica] (7:36 - 7:47)
• "Listen to podcasts like this. A million things online can tell you how to do all this stuff. Start running your content. When you start growing your business and have less time to do this, you can start paying somebody to do it for you.” [JP] (8:40 - 8:58)
Links
info@webcontentdevelopment.com
https://calendly.com/jp-desilva
https://www.webcontentdevelopment.com/
https://www.marketingmythbuster.com/
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
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