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The promise: “We have developed a magical marketing solution for your business!” The reality: There is no such thing as a one-size-fits-all, foolproof marketing formula. With over 20 years of experience in the marketing industry, JP and Erica De Silva know better than anyone that the promises of many marketing agencies fall short. This husband and wife team decided to start a podcast aimed at debunking the “magical solution” theory and demystifying the subject of marketing for business owners. They will tell it like it is, no fluff added, so that you can understand the best marketing and advertising options for your business and WHY they will work for you. Any business owner should know enough about marketing to understand how it affects their business. On Marketing Myth Buster, we address the “you shoulds” in the marketing world and explore the “why” behind them.
Episodes
Wednesday Jun 08, 2022
Wednesday Jun 08, 2022
Have you heard strange things about marketing that just don’t add up? Are you unsure how to separate marketing facts from fiction?
Over the years, JP and Erica have heard many marketing misconceptions. A 3000-word count for content, seldomly posting, and worrying about unsubscribes are all related to common marketing myths. Today, our hosts debunk the lies that stop entrepreneurs from implementing an effective marketing strategy. As long as you’re doing everything possible to reach potential customers, you will get the results you want and elevate your business.
Tune into this week’s episode of Marketing Myth Buster for the top ten marketing myths. Learn more about the different factors that affect content numbers, why you should regularly be posting, and how to ensure that your goal matches your budget.
Quotes
• “You want to reach as many people as you can. The more times you go to reach people, the more people will respond.” [Erica] (4:28 - 4:34)
• “If you're trying to grow your business and make yourself known, you need to do as much as humanly possible.” [JP] (5:26 - 5:24)
• “The faster you can clean up your list, keep the people who want to hear from you daily or weekly, and get your message and do something with it, the better.” [JP] (7:08 - 7:21)
• “Long story short, marketing is not an immediate result.” [Erica] (14:42 - 14:46)
• “If you're going to do marketing, just commit to what you're going to do, do it right. If you're starting from scratch or tweaking whatever it is that you have to go on, just actually do the work into it, right. If you don't have the budget to pay for it, do it yourself, learn it, figure it out, do something that you can actually promote and make money on so then you can pay for like this actually takes work. This is not a walk in the park and it is easy if you know how to do it. But it takes time.” [JP] (18:37 - 19:10)
• “I always tell people that what we're doing for them is we're building them assets. We've built websites for people that have been able to sell for six figures. And we're building online assets that are adding value to their business.” [Erica] (22:48 - 23:03)
Links
info@webcontentdevelopment.com
https://calendly.com/jp-desilva
https://www.webcontentdevelopment.com/
https://www.marketingmythbuster.com/
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
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