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The promise: “We have developed a magical marketing solution for your business!” The reality: There is no such thing as a one-size-fits-all, foolproof marketing formula. With over 20 years of experience in the marketing industry, JP and Erica De Silva know better than anyone that the promises of many marketing agencies fall short. This husband and wife team decided to start a podcast aimed at debunking the “magical solution” theory and demystifying the subject of marketing for business owners. They will tell it like it is, no fluff added, so that you can understand the best marketing and advertising options for your business and WHY they will work for you. Any business owner should know enough about marketing to understand how it affects their business. On Marketing Myth Buster, we address the “you shoulds” in the marketing world and explore the “why” behind them.
Episodes
![What is SEO [Simplified]](https://pbcdn1.podbean.com/imglogo/image-logo/12426028/Marketing_Myth_Buster_Cover_Art6og49_300x300.jpg){kind=logo}
Wednesday May 18, 2022
Wednesday May 18, 2022
Have you heard the term “SEO” but aren’t sure what it means? Are you unsure how to find the best keywords to represent your brand?
SEO is a technical process that allows search engines to help consumers to find an answer to their problems. As an entrepreneur, your goal is to make your business as searchable as possible, so you are the obvious choice for your key demographic. Today hosts JP and Erica give a run-down of navigating the SEO process to market your brand successfully. After all, if your website doesn’t stick out to the masses, you will not be able to move forward.
Tune into this week’s episode of Marketing Myth Buster for a demystifying conversation on SEO. Learn more about the definition of search engine optimization, what tactics work for JP and Erica, and how to find the keywords that set you apart from the competition.
Quotes
• “SEO is the technical process, where you basically indicate to the search engine what kind of information is on your website.” (1:49 - 2:04) [JP]
• “It’s really about setting up what you're going to put on your site as far as pages and support articles. And then each one of those pages should target specific keywords.” (6:37 - 6:48) [Erica]
• “A really fundamental part of SEO is just knowing how to use keywords and the right keywords on a page.” (9:22 - 9:30) [Erica]
• “If you want to make sure that you're always ahead, you need to constantly put content out. And the more the better.” (10:13 - 1021) [JP]
• “If you create really good content, other websites and other people will link to your content naturally. And that's what you should focus on.” (12:52 - 12:59) [Erica]
Links
info@webcontentdevelopment.com
https://calendly.com/jp-desilva
https://www.webcontentdevelopment.com/
https://www.marketingmythbuster.com/
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
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