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The promise: “We have developed a magical marketing solution for your business!” The reality: There is no such thing as a one-size-fits-all, foolproof marketing formula. With over 20 years of experience in the marketing industry, JP and Erica De Silva know better than anyone that the promises of many marketing agencies fall short. This husband and wife team decided to start a podcast aimed at debunking the “magical solution” theory and demystifying the subject of marketing for business owners. They will tell it like it is, no fluff added, so that you can understand the best marketing and advertising options for your business and WHY they will work for you. Any business owner should know enough about marketing to understand how it affects their business. On Marketing Myth Buster, we address the “you shoulds” in the marketing world and explore the “why” behind them.
Episodes
Friday Nov 12, 2021
Friday Nov 12, 2021
If you’re a small business owner looking to market your business, it may be challenging to know how to do so effectively. You may not know what your options are or what marketing truly is and end up wasting valuable time and resources.
That’s why today, Erica and JP are breaking down the different marketing routes an entrepreneur can take. By asking yourself crucial questions, such as “What is the use of my product?” and “Who is my target customer?”, you can solidify your next steps to help your business grow. Although different strategies can prove effective, establishing a marketing plan that works for you is the most important thing.
Tune into today’s episode of Marketing Myth Buster to determine which marketing approach is best for you and your business. Learn the difference between competitor and budget marketing, where to draw your personal commitment lines, and what the definition of marketing truly is.
Quotes
• “Once you understand what marketing is, you need to determine what the best marketing is for you. You have two options. One, you can take the competitor route, or two, you can take the budget route.” (01:39-02:00)
• “The formula would be so that you don't waste time and that you don't waste money. You determine, what is your product? What is the use of your product? Who can use your product? Who is your customer? And where is your customer? And how do you get to your customer in the most economical way?” (03:04-03:24)
• “You have to be aware that you need to draw a line on where your commitment is, like, I'm going to be willing to spend this much, or this is what I think I can do.” (08:12-08:27)
• “The best marketing for you is going to be determined by if you want to compare yourself to a competitor, and you want to do better than them, and you're going to try to outsmart them or outspend them. Or you have a budget of X and you're going to go with that.” (09:15-09:35)
Links
busted@marketingmythbuster.com
https://calendly.com/jp-desilva
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
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