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The promise: “We have developed a magical marketing solution for your business!” The reality: There is no such thing as a one-size-fits-all, foolproof marketing formula. With over 20 years of experience in the marketing industry, JP and Erica De Silva know better than anyone that the promises of many marketing agencies fall short. This husband and wife team decided to start a podcast aimed at debunking the “magical solution” theory and demystifying the subject of marketing for business owners. They will tell it like it is, no fluff added, so that you can understand the best marketing and advertising options for your business and WHY they will work for you. Any business owner should know enough about marketing to understand how it affects their business. On Marketing Myth Buster, we address the “you shoulds” in the marketing world and explore the “why” behind them.
Episodes
Friday Nov 05, 2021
Friday Nov 05, 2021
When it comes to running a business, every entrepreneur dreams of seeing their marketing efforts work, but not everyone is willing to do what it takes to get there. In today’s episode co-hosts Erica and JP answer the question: how long does it really take to see results from marketing?
If anyone out there is telling you that you can get fast results, they are lying to you. Unfortunately, there is no such thing as instant marketing success. The only way to truly accomplish your goals is by identifying what results you are looking for and then putting in consistent effort to get there. Erica explains that it is crucial for entrepreneurs to be open to trying new things and adjusting when something isn’t working out. At the end of the day, the more effort you put in, the more results you will see.
Tune into this week’s episode of Marketing Myth Buster for an honest conversation about marketing results. Learn about the importance of patience and discipline and how to form goals that are sure to generate the outcomes you’ve always wanted.
Quotes
• “First, you have to define what results are to you.” (03:07-03:10)
• “To get results, whether it's with a diet or with marketing, that takes a lot of work and a lot of effort. You have to be firing out on all cylinders. You have to determine what areas work for you the most. You have to be willing to make adjustments and you have to be able to be patient with the process.” (05:07-05:24)
• “When you're starting, you should be asking what are your goals? What are the key performance indicators to track those goals? And then what are the things that need to happen to get you to what you're going for?” (07:03-07:17)
• “If you're willing to put in a lot of time and work, you're going to get results. If you're not willing to put in a lot of time or work, you can forget about the results.” (12:00-12:10)
Links
busted@marketingmythbuster.com
https://calendly.com/jp-desilva
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
Friday Nov 05, 2021
Friday Nov 05, 2021
Choosing a marketing agency might seem easy enough, but in reality, it should be one of the most research-intensive decisions you make for your business. Co-hosts Erica and JP lay out everything from the basics to the intricacies of marketing agencies. They explain how doing your research and understanding the marketing agency of your choice is the key to successful marketing and saving your money.
Erica and JP share their tips and tricks on how to find the perfect marketing agency tailored specifically to your project and goals. JP dives into the importance of finding a well-versed, multi-service organization that understands your company’s overall message. Some agencies will seem like the right fit at face value, but when your company commits to researching agencies, the right fit will be obvious and save you time and money in the long run.
Tune into this week’s episode of Marketing Myth Buster for a conversation about how to choose the right marketing agency for you. Learn more about the importance of flexible marketing agencies, the influence of progress reports on your marketing agency decisions, and how to “know before you go.”
Quotes
• “You yourself should know, what is marketing? How does it work? What is the importance of it? And how does it relate to your business?” (01:55-02:10)
• “You need to know before you go. Don't drop your budget in one area until you're sure that that area can produce results for you.” (04:28-04:38)
• “Your marketing strategy can't be the same for more than three, six months.” (09:44-09:52)
• “Progress reports are important because you need to know what the person, or what the company is doing for you.” (10:50-10:56)
Links
busted@marketingmythbuster.com
https://calendly.com/jp-desilva
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
Friday Nov 05, 2021
Friday Nov 05, 2021
If you’re an entrepreneur looking to get your business off the ground, raising brand awareness is crucial. Although this might seem obvious, it can be easy to get swayed into completing unnecessary steps and therefore wasting time, money and effort.
That’s why today, Erica and JP are breaking down what foundational marketing is and why it’s the first thing you need to do. In order to reach potential clients, you need to create a website and maintain a social media presence. Being in spaces where people can easily find you is critical, and using your brand to clarify your message helps explain the why behind your service or product.
Tune into today’s episode of Marketing Myth Buster for a conversation about foundational marketing. Learn more about the importance of creating a digital footprint, challenging what people tell you, and ensuring your brand is reachable to your target audience.
Quotes
• “You need to be aware of the estimation of effort and time energy that it is going to take for you to be able to get a result from the different things that you're doing.” (03:01-03:15)
• “When you are marketing, the stronger your foundational marketing is, the stronger your marketing, your advertising, and your promotion will be.” (05:07-05:15)
• “Part of doing marketing is getting people to know who you are and really looking at your story on why you're doing what you're doing and what you accomplish from it, and why you want to market that product or service in the first place.” (06:34-06:48)
• “You need to figure out what people want that you have and where those people are and be in front of them.” (09:36-09:46)
Links
busted@marketingmythbuster.com
https://calendly.com/jp-desilva
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
Friday Oct 29, 2021
Friday Oct 29, 2021
Marketing (n.): The action or activity of bringing a product into the market. This is the definition of “marketing” that a quick Google search will provide….doesn’t it seem so simple? While its definition may seem straightforward, marketing usually grows much more complicated when it comes to bringing your own business and brand into the public eye.
Unfortunately, there is endless misinformation out there about marketing: what it is, what it is NOT, and how to best employ marketing tactics to boost your business. That’s why hosts Erica and JP started this podcast: to bust the many myths and misconceptions that business owners have about marketing. They tell it like it is, so that you can better understand the marketing options available to you and why they will work.
Tune into the premiere episode of Marketing Myth Buster for a conversation about the fundamentals of marketing. Learn about the distinctions between marketing, promotion and advertising and how they work in harmony to catalyze a business’s success.
Quotes
• “Marketing is defined as the action or activity of bringing a product into a market.” (02:27-02:33)
• “You have a business, you want people to know about you and your business, and marketing is the actions that you take to have people know about you and your business.” (03:18-03:28)
• “The difference between marketing and promotion is with marketing, you’re bringing something in front of an audience and with promotion, you’re trying to make that thing known.” (07:00-07:10)
• “The reason why this gets so confusing is because...there’s so many ways to market, promote and advertise your product, there’s so many social media mediums. There’s so many different places that you can go, and it’s [all about] determining what is the best fit for your product that you’re going to be able to reach the type of people who are actually going to be able to buy the product and become a customer for you.” (11:34-12:02)
Links
busted@marketingmythbuster.com
https://calendly.com/jp-desilva
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/